How to Market to Gen Z Tenants

By PropsManager Team | Dec 17, 2025

Gen Z (born 1997-2012) is your newest customer base.

1. Mobile-First

If they can't apply on their phone, you lost them. Your application process must be mobile-friendly.

They grew up on Instagram and TikTok. High-quality photos and video tours are mandatory.

They expect instant responses. Use auto-responders or chatbots to answer inquiries immediately.

They read reviews. Claim your Google Business profile and encourage happy tenants to leave 5-star reviews.

High-speed internet is more important than a bathtub. Smart locks and online rent payments are expected.

Adapt your marketing to meet them where they are: online and on their phones.